Press Release – 3/7/13

Garagiste Festival Co-founders to Speak at Wine Industry Symposium

Doug Minnick and Stewart McLennan to discuss the inception, success and future of Garagiste Festivals at 2013 Central Coast Insights Program: “Recognition in the Global Marketplace: The Character of the Central Coast” on March 14th

Paso Robles, CA –March 7, 2013 – On the heels of the highly successful and sold out Garagiste Festival: Southern Exposure, The Garagiste Festivals Co-founders Doug Minnick and Stewart McLennan will be speaking at the 2013 Central Coast Insights program presented by the Wine Industry Symposium on March 14th in San Luis Obispo, CA.  Appearing on the “Success Stories of Creative Entrepreneurs on the Central Coast” panel, Minnick and McLennan will discuss the inception of the festival and future plans, as well as how the team  developed the brand and, in so doing, uncovered and spurred the American Garagiste* movement, shining a new spotlight on California’s Central Coast.

“We are excited to be able to share our success story – one that could only have happened on the Central Coast – in a forum dedicated to how this remarkable winemaking region is growing in global influence and recognition,” said Garagiste Festival Co-founder Doug Minnick.  “With approximately 250 garagistes on the Central Coast alone, we believe we have just scratched the surface of the benefits these remarkable winemakers are bringing to the region.”

The Garagiste Festivals, produced by Garagiste Events, are the first and only festivals dedicated to discovering and promoting artisan ‘garagiste’ winemakers and showcase high-quality, cutting-edge, small production wineries that produce fewer than 1,200 cases a year. Launched in 2011, The Garagiste Festivals have emerged as among the most unique and influential wine events in California, literally giving name, face and voice to The American Garagiste.

In addition to its flagship annual festival in Paso Robles, CA, the Garagiste Festival line-up includes Garagiste Festival: Southern Exposure festival, featuring Santa Ynez Valley garagistes; garagiste mini-tastings presented from So Cal to Tahoe; winemaker dinners, a newsletter, garagiste profiles and more.  The festival was named one of the ‘Top Nine Incredible Epicurean Vacations’ in the world by ABC News,* and a ‘not to miss’ event by the LA Times.

The 2013 Central Coast Insights Program “Recognition in the Global Marketplace:
The Character of the Central Coast” will be held on March 14th at the Embassy Suites in San Luis Obispo and is presented by The Wine Industry Symposium Group which is dedicated to an open exchange of thoughts and ideas concerning financial aspects of the California Wine Industry. For registration information click here

For more information on The Garagiste Festivals, go to http://garagistefestival.com. To be alerted to breaking news about Garagiste events, sign-up for The Dirt at http://garagistefestival.com/sign-up/, or follow us on Twitter (@GaragisteFest) or Facebook.

**Garagistes (gar-uh-zhē-stuh) is a term originally used in the Bordeaux region of France to denigrate renegade small-lot wine makers, sometimes working in their “garages” (anything considered not a chateau), who refused to follow the “rules,” and is now a full-fledged movement responsible for making some of the best wine in the world. Click here (http://bit.ly/119JfED) for more info and proper ‘garagiste’ pronunciation.

About The Garagiste Festivals

The Garagiste Festivals (http://www.garagistefestival.com) are the first and only wine festivals dedicated to the undiscovered and under-recognized artisan ‘garagiste’ producers who are making some of the best, most exciting, handcrafted small-lot production wines in the world. Founded by fellow garagistes Stewart McLennan and Douglas Minnick, the Garagiste Festivals are committed to discovering the best and most innovative limited-production winemakers and promoting and showcasing them to a broad audience of discerning wine consumers.  Named one of the “Top Nine Incredible Epicurean Vacations” by ABC News*, Garagiste Festivals are produced by Garagiste Events, a non-profit dedicated to furthering the education of future winemakers and those training for employment within the wine industry.  Proceeds from the festivals are donated to the Cal Poly Wine and Viticulture Program.

*ABC News Online, May 31, 2012:http://abcnews.go.com/Travel/amazing-foodie-adventures/story?id=16466702 – 8

 

Media Contact:

mWEBB Communications for The Garagiste Festivals
Melanie Webber, melanie@mwebbcom.com, 424-603-4340