Press Release: 5/12/12

Garagiste Festival Joins with 15c Wine Shop for ‘Garagiste’ Tastings

First in a series of Garagiste Festival ‘mini-events’ showcasing small production winemakers to be held at 15c Wine Shop in conjunction 
with Paso Robles Wine Festival May 19th – 20th

Paso Robles, CA – The Garagiste Festival (, dedicated to promoting artisan winemakers, and 15c Wine Shop & Bar, one of the Central Coast’s most influential tasting rooms, are joining forces to present garagiste* tasting mini-events during Paso Robles Wine Festival weekend. The events will feature the wines of small-lot local artisan producers, including Am Byth Estate, Alta Colina, Clesi, Giornata and Hensen. A portion of the proceeds will go to Garagiste Events, a non-profit dedicated to furthering the education of future winemakers and those training for employment within the wine industry.

“Thanks in part to the Garagiste Festival, the profile of these remarkable artisan winemakers is growing,” said Ali Rush Carscaden, proprietor of 15c. “At 15c, we have long supported these ‘gems’ of the wine world and are pleased to join with the Garagiste Festival to inaugurate its 2012 mini-event series with these special tastings, and to provide consumers with a unique opportunity to meet these passionate winemakers and their wines.”

15c’s Garagiste Festival Satellite Tasting Room will be open during Paso’s Wine Festival weekend May 19th – May 20th from 11:00 am – 9:00 pm. A fifteen-dollar door fee provides consumers with tastings of two wines each from five different producers who poured at 2011’s Garagiste Festival. In addition, a special ‘Meet the Small Production Winemakers’ event will take place on May 20th from 5:30-7:30pm.

The garagiste tastings at 15c are the first in a series of Garagiste Festival mini-events to be held in tasting rooms, wine shops and art galleries from Paso Robles to Southern California leading up to the second annual Garagiste Festival which is scheduled for November 10th at Windfall Farms.

“The Garagiste Festival is pleased to join with Ali and her team to further raise awareness of the amazing quality of these unique, small lot winemakers,” said Garagiste Festival Co-Founder Stewart McLennan. “Known locally for it’s industry-friendly atmosphere and extensive wine selections, 15c has become the go-to resource for consumers wishing to expand their palate – and a home-away-from-home for many of the area’s best garagiste winemakers.”

The Garagiste Festival showcases high-quality, cutting-edge, small production wineries that produce fewer than 1,200 cases a year. 2011’s sold-out festival at Windfall Farms presented 45 outstanding artisan winemakers to over 700 passionate wine consumers and members of the trade, raising the profiles of many of the winemakers nationally for the first time. Tickets are scheduled to go on sale for the 2012 festival in mid June.

To sign up for notifications of future Garagiste Festival mini-events and to be notified when Garagiste Festival tickets go on sale, go to Stay tuned for Garagiste Festival news as it develops on and on

15c Wine Shop & Bar is located at 1121 Rossi Road, Suite A, Templeton, CA 93465. For more information about 15c’s Garagiste Satellite tasting room go or call 805.434.1554

*Garagistes (gar-uh-zhe-stuh) is a term originally used in the Bordeaux region of France to denigrate renegade small-lot wine makers, sometimes working in their “garages” (anything considered not a chateau), who refused to follow the “rules,” and is now a full-fledged movement responsible for making some of the best wine in the world. Click here for more info and proper ‘garagiste’ pronunciation.

About The Garagiste Festival
The Garagiste Festival ( is the first and only wine festival dedicated to the undiscovered and under-recognized artisan producers who are making some of the best, most exciting, handcrafted small lot production wines in the world. Founded by fellow garagistes Stewart McLennan and Douglas Minnick, the Garagiste Festival is committed to fostering the spirit of free exchange of ideas and encouragement that has made Paso Robles one of the friendliest, most successful and innovative wine-making communities in the world. The festival is produced by Garagiste Events, a non-profit dedicated to furthering the education of future winemakers and those training for employment within the wine industry. Proceeds from 2011’s sold-out festival were donated to the Cal Poly Wine and Viticulture Program.

About 15c Wine Shop & Bar
15c Wine Shop & Bar offers a unique and comprehensive selection of wines – from small production Central Coast wines to over 500 from around the world. In addition to providing wine, beer, sake, gift and gourmet food items, 15c is one of the area’s most popular gathering places and tasting rooms for wine consumers and winemakers alike. Owned by certified Sommelier Ali Rush Carscaden, who hand selects each wine, 15c also offers intensive, multi-annual, 6-week long wine education courses.

Media Contact
mWEBB Communications for The Garagiste Festival
Melanie Webber,, (949) 307-1723
Crystal Hartwell,, (714) 987-1016

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