Get the Dirt about Mattina Fiore from Scott Williams

16 Mar

MattinaPeopleOur adventure in wine began many years ago in San Luis Obispo California where we first met as college students. As a husband and wife team, with our four sons, we have traversed the gamut of the premium wine business on the Central Coast for nearly 30 years as the purveyors of Depalo & Sons, Specialty Provisions, Spirits and Fine Wines. Over that time, we have had the fortune to refine alliances with the Central Coast’s finest winemaking families and grape growers. We started Mattina Fiore Wines in 2011 to deliver elegantly crafted wines worthy of San Luis Obispo’s history of exquisite winemaking from its captivating premium vineyards.

1. What was your first vintage year? Our first vintage was 2011

2. How many cases do you make per vintage? We will produce approximately 1300 cases this calendar year 2015.

3. Do you have a Tasting Room? No we do not, but appointments can be made.

4. If not you, who is your winemaker? (If willing to share.) Although Andrea and myself Scott Williams are involved in all the aspects of the winery and winemaking, our extraordinary winemaker is Robert Henson.

5. How did you get your start in the winemaking business? I have a wonderful friend have given us a ton of tremendous fruit that made it really easy make a wonderful wine with. And 5 years later, he apologizes to me every time we see each other. It was like giving an addict his first taste of an illicit drug.

MattinaVineyard6. What wine made you want to become a winemaker/start your own winery? It would have to be Syrah.

7. What varietals do you work with? Which varietal/wine is your favorite to make? Why? Cool climate Syrah, Grenache. As well as Chardonnay, Albarino and Viognier. I truly have a fondness for all the wines we make but I would have to say that the Syrah and Grenache. The single clone “174” Syrah we use consistently produces a complex and intense lush style wine with a depth of garnet color. Our Alban Clone Grenache, although it’s supple fruit comes to the winery every year at harvest looking a bit different in it’s appearance, this wine reacts to being nurtured through fermentation and cuddled, if you will. This wine develops a elegant rich complexity every year.

8. What vineyards do you source from? Why? Murmur Vineyards, just south of Santa Maria, for our Syrah, Grenache, Chardonnay and Viognier (expertly managed by Rob Murray, perfect soils, cool afternoons, long growing season, coastal influence.)

Paragon Vineyards in the Edna Valley of San Luis Obispo for our Albarino. (No one knows Albarino better then the Nivan Family and it’s beautifully farmed and managed by Scott Williams.)

9. What type of oak treatment do you use? Why? We use Billon French Oak for our red wines and exclusively Damy French Oak from the Allier forest for our Chardonnay. We prefer the tight grain of wood that is sourced from this forest in France.

10. What do you love about your winemaking region? What makes it different special? Although the origins of these varietals are from the Rhone, we live in and produce Syrah and Grenache in one of the most premier locations to do so. Andrea and I have a Passion for the cool climate fruit our wine is made from with and the style of wines that these grapes produce. Elegant, Lush fruit forward wines with soft tannins that when we taste we always want more of.

MattinaLabel11. What’s the story behind your name/label? Mattina Fiore, translated from Italian, it means “Morning Flower”. My wife, Andrea’s grandmother’s maiden name was Fiore, her mother and father both are from Bari, Italy. Her father is 91 years old and still gets up at 4:30am to make fresh mozzarella everyday. As for me, I was raised in the flower business and grew up at the San Francisco flower market. My father was one founding retailers at the market. My fondest childhood memories are of the hustle and bustle at 2am in the morning, with all the fragrant and floral aromas.

So that takes us to the quote on the back of our bottle, it’s from Emerson. “When you take a flower in your hand and really look at it, it’s your world for a moment”. If I can translate what it means to me and for Mattina Fiore, is when you take a glass of wine in your hand, hold it up, give it a swirl, look at it, smell, take a taste. For that moment nothing else matters only the wine, sight, smell, taste. For that moment in time, you were totally enthralled and captivated

12. What’s the one thing you wish someone had told you about the wine business before you started your own winery? You should go buy that Porsche, really, it will be a lot cheaper then the winery and you’ll make more money when you sell it. Really…Honestly it is very easy to start this venture and under estimate the capital investment and the return on that investment, but having said that, the pride and sense of fulfillment has been unparalleled.

13. What do you love about small-lot winemaking? Anything you DON’T love about it? The collaboration between other small–lot winemakers is phenomenal, sharing new ideas, sharing equipment, and sharing their time. We have had the opportunity to meet some wonderful people and share a common passion. It’s a gift that I hadn’t expected.

14. Do you still have a day job? If so, do you mind sharing what it is?
Oh yes, Andrea and I have been involved in the premium wine business here on the Central Coast and San Luis Obispo area for over 30 years now as the purveyors of DePalo & Sons Provisions, Spirits and Fine Wines.

For more information about Mattina Fiore, please visit their website or follow them on FACEBOOK.

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